A while ago I wrote a piece stating that I was thinking about not renewing Xbox Game Pass. Apart from being annoyed at not having received a free month as part of an offer (something that Microsoft’s Customer Services never resolved), I was also not fully convinced of the benefits of the £7.99 a month service given I had played only a few games in my time with the service.
Since I got my second Xbox One earlier this year I had managed to use the free months included with the console along with offers and renewal offers to stack six months of Game Pass for less than £15. It had made the decision a no-brainer to try out the service and I enjoyed playing and complete a few games. However I was never 100% convinced the service was for me.
That said I often change my thoughts on things and this Christmas I think Microsoft have hit it out of the park with their subscription service. Ashen, Mutant Year Zeroand Beloware brand new releases that have debuted on Game Pass at the same time as being release on Xbox One and other formats. Indeed Ashen is exclusive to the new Epic PC Store. This is on top of other games like Life is Strange 1 & 2 and Ori and the Blind Forest all recently being added to the service. Whilst Game Pass has had day one first party titles on there, seeing independent games like Ashen and Mutant Year Zero launching day one is a very encouraging precedent.
Either way as noted in my December update the above along with some cheap prices on 12 and 6-month subscriptions was enough to convince me to stock up on my Game Pass subscription. As mentioned before there are still issues with the service, such as games leaving too soon (i.e. Fallout 4) and the lack of DLC. And whilst Game Pass is still likely to be the bane of my backlog having the opportunity to play a game like Ashen far earlier than I might have otherwise is enough to convince me that Game Pass might just become as mandatory as other services like Netflix or Spotify in the future.
Indeed Game Pass reminds me of the good vibe PlayStation Plus first launched to on the PlayStation 3 with it’s ‘Instant Game Collection’ in 2010. PlayStation Plus arguably changed the game when it came to adding value to mandatory online subscriptions which meant Microsoft had to adapt and offer free games as well. And whilst I don’t necessarily want individual publisher subscriptions (i.e. EA Access) Game Pass is a massive advantage for Microsoft right now.
Basically I did a complete 360 (excuse the pun) on the below thoughts and took up an offer for £18.97 to extend Xbox Game Pass for 6 months. The reason being: Ashen, Ori and the Blind Forest and a couple of other games still being on the service that I want to play. Ashen is only a few days old and £33.49 just to buy, so I figured given as I may not enjoy it is worth a punt for more Game Pass time instead.
Even with this U-turn I still think my thoughts from a few weeks ago are relevant. Game Pass isn’t for everyone and ideally with my backlog I shouldn’t be looking at more games!
Microsoft Xbox Game Pass seems like an easy sell. Over 100 games at your fingertips for only £7.99 a month. Or even less if you take up one of the current offers, particularly in the current Black Friday sales. So what’s there not to like?
To be honest; not a lot. It’s a great service and adds an another option for playing games. Since getting my Xbox One X earlier this year I’ve used Game Pass offers to catch up on a few old games and complete Halo 5 and (hopefully) Rage (Xbox 360).
Microsoft haven’t delivered my free month of Game Pass from their recent PayPal offer (and they have done nothing even after raising with their CS). This has meant I’ve had to decide whether to continue subscribing. And it has made me realise there are obvious scenarios where Game Pass just doesn’t work as well, including:
Already have a large backlog
Limited amount of spare time to play games
Have multiple gaming platforms, or Xbox isn’t your main console
Spend a lot of time in particular games
Add to this you never own the games, so if they disappear off the service then you can’t play them anymore. And the games are always minus DLC or expansions being base versions to encourage you to spend more money on extra content for those games.
Even with all of that said Game Pass is still a fantastic way to play a huge number of games for a reasonable sum of money. And if you only game on Xbox it’s almost a no-brainer. Indeed it’s a shame Microsoft can’t do away with mandatory fees for multiplayer and merge Gold and Game Pass into one unique premium service. That would be a game changer in the battle against Sony.
However I’ve come to realise Game Pass is just not for me. I have struggled to play more games despite there being a number on the service I would like to experience. Simply due to a lack of time and a large number of other games competing for my attention. As with any subscription you almost feel under pressure to use it. The risk is that you end up paying more money to Microsoft whilst still buying other games you want to play. And realistically even for the small amount I have played I could have purchased the games I ended up playing. Indeed this is what I’ve done this month. £9 (80% off) during the current sale for Rise of The Tomb Raider: 20 Year Celebration. Which includes everything that came with the game when I want to play it.
Just over a week ago the maker of the popular Weak Auras addon posted a tweet about the current number of subscribers for World of Warcraft. The tweet was suggesting that after a new API had been made available, that it was possible to derive current subscribers to the game. Current subscribers for the game have dropped by around 2 million only two months after the release, for the western North American and Europe realms (servers).
Because the tweet was based on a soon to be deleted post elsewhere, there was no verification or way to validate the numbers. However this didn’t stop the news spreading and quickly people repeating it as fact. In addition many were quick to shut down conversations in their space (i.e. ResetEra or Reddit) because the claims couldn’t be substantiated. In addition Activision Blizzard responded to say the data was false.
So whilst there is nothing wrong with regarding the original leaked numbers as dubious i.e. anyone can claim anything on the internet. The response from Activision Blizzard should also be treated with cynicism. Many were quick to claim that Activision Blizzard wouldn’t lie because they have a legal responsibility not to mislead their shareholders. However the claim that the numbers are false can be made on so many levels, i.e. the number is only 99.99% accurate, or the data doesn’t include the Asia region subscribers etc. The fact is Activision Blizzard hasn’t published World of Warcraft subscribers numbers since 2015 when the game had 5.5 million subscribers.
Like many other companies Activision Blizzard has moved away from factual and meaningful data such as unit sales and subscribers to ‘player engagement’ and monthly active users (MAU) for the purposes of reporting financial information. However this is less useful data, very easy to hide behind and doesn’t really provide enough detail to analyse. Activision Blizzard MAU data is all players across all of its games and purchases grouped up into one big number. With free-to-play games included it is very difficult to see how World of Warcraft is performing. And since 2015 Activision Blizzard has only ever released ‘positive’ PR data- i.e. sold 3.4 million copies of Battle for Azeroth on day one. It will never release active subscribers unless it a. decided to, and b. the numbers were extremely healthy.
And it isn’t alone in this. Microsoft, for example, since 2015 has stopped reporting on the number of Xbox One units sold, or the number of Xbox Live Gold subscribers (i.e. paying). This is very likely as it was selling less Xbox Ones than Sony’s PlayStation 4 and the fact Gold subscribers was probably declining as a result. In fact we know from other data (i.e EA etc.) that Xbox One has sold less units that the Xbox 360 had at the same time in its lifetime. Microsoft is generating more revenue from digital sales but from less console players. We don’t even know what constitutes a Microsoft MAU. It could simply be someone logging into the Windows 10 Xbox App. In other words pretty garbage information.
However one thing was interesting and that is how people simply discounted that there might only be 3.2 million subscribers (in NA/EU, so excluding Asia servers). I’ve seen people state this couldn’t be true because why would anyone not buy gametime for an expansion they had already purchased (the 3.4m day one sales as noted earlier). Well I know this can be true because I was one of those players. Despite preordering the expansion for Allied Races during Legion I simply didn’t subscribe to World of Warcraft again until after the release of Battle for Azeroth. Also with the ability to buy gametime with in-game gold it’s quite possible the numbers for day one sales could have exceeded the subscribers at release.
In addition if we look at realm data, we can see there are around 5.9 million characters in EU and NA realms at level 111+. With alts and multiple characters it means it ‘could’ have been possible that there were somewhere in the region of 3.2 million subscribers for NA and EU regions at launch. As BellularGaming said in his YouTube video the lack of historic data makes this hard to look at previous trends. That said as with any MMO there is likely to be drop off in players after the release. Certainly there appears to more negativity around for Battle for Azeroth than the previous expansion at this point in its lifetime.
Either way the numbers are certainly not beyond the realms of possibility, and Blizzard quickly logging everyone out of the forums (possibly as a result of shutting down the API) may be an indicator that API had given out more data than ever intended. But unless there was more transparency from Activision Blizzard, we simply won’t know.
The more difficult to answer question might be, if the numbers are close to the truth, then what are the implications for World of Warcraft. Any MMO has a more defined ceiling when selling expansions but there might come a point when Activision Blizzard decides it can make more money from another business model. However it certainly isn’t going to increase any budget or resources for future releases and may explain why World of Warcraft Classic has taken so long to release.