My changing buying habits

As this year’s E3 is underway with loads of new videogames being announced I’ve recently thought that during the current generation I rarely buy videogames at release. I’ve written about this before but I wanted to do some further investigation to see if I could actually prove some of this.

Indeed since creating this website I had identified 14 upcoming games that I was most interested about in the 2018 and 2019 release schedules. And of those 9 have since been released. However I have only purchased two of those games; Marvel’s Spiderman and The Elder Scrolls Online: Elsweyr. Crucially only the latter was actually purchased at release.

So I then looked into how many games were purchased by myself before or on the release date over the last four years. I found the following list of games.

  • Far Cry 5 Gold, Mar 2018
  • Monster Hunter World, Jan 2018
  • Destiny 2 Digital Deluxe, Sept 2017
  • Zelda Breath of Wild, Mar 2017
  • Forza Horizon 3 Ultimate Edition, Sept 2016 (2 days after release)
  • Destiny: Rise of Iron, Sept 2016
  • Doom, May 2016
  • Trackmania Turbo, Mar 2016 (6 days after release)
  • The Division Gold, Mar 2016
  • Fallout 4, Nov 2015
  • 6 MMO Expansions – all pre-ordered:
    • The Elder Scrolls Online: Morrowind (2017)
    • The Elder Scrolls Online: Summerset (2018)
    • The Elder Scrolls Online: Elsweyr (2019)
    • WoW: Legion (2016)
    • WoW: Battle for Azeroth (2018)
    • Guild Wars 2: Path of Fire (2017)

Findings

It means I have purchased a total of 10 videogames and 6 MMO expansions over the last 4 years at release.

  • An average of 4 videogames per year.
  • Only one purchased in 2019 (The Elder Scrolls Online: Elsweyr).
  • 4 PC releases were all purchased from a reseller with fairly hefty discounts (GreenManGaming & Humble).
  • Only one purchase was physical (Wii U).

Even new consoles didn’t result in buying new games. With the purchase of an Xbox One X (Feb 2018) and PlayStation 4 Pro (May 2017) I didn’t buy any new games. Either playing my existing library or picking up games in sales. This seem different to previous hardware like my Wii U (2014 – 2017), launch PlayStation 4 (3 games) and original Xbox One (1 game) amongst others.

The last generation for comparison

Now unfortunately I don’t have numbers for the last generation of consoles, or before 2015 as it would take an immense number of hours to compile. However I know that I purchased large numbers of games at release – every Halo, Little Big Planet, All Forza’s, Super Mario Galaxy 1/2, Battlefield Bad Company 2, Battlefield 1943/3 etc. And this list would be massive. Particularly as the number of games I owned on Wii, PS3, and Xbox 360 was over 200 at one point. On disc alone. And that is not including formats like Nintendo 3DS or Wii U where I also purchased numerous games as they released.

Indeed during the last generation many more games were cheaper and with much less monetisation. Buying games was the only way to get new games to play. Free-to-play or subscriptions hadn’t really landed yet. Also live services hadn’t happened meaning you tended to play a game and then move on to the next. Therefore I suspect games purchased at launch would probably average 15 to 30 a year. Maybe more.

So therefore it is probably undeniable that over the last few years I am buying less games at release and therefore less at full RRP. A downward trend over previous years before.

Conclusion

Of course some of this slowdown in buying games at release could be more about myself, i.e. getting older or being a parent. Or indeed having a huge backlog of games to play. However there are some clear patterns which definitely fall in line with the wider trends within video gaming.

  • I don’t shop at Retail anymore. Even when I buy physical games they are from online retailers.
  • I’ve fully embraced Digital on all formats.
  • There is a limit to what I will spent on single games. As the price gets lower then I am more inclined to take a punt on a new game. And therefore if I see something approaching or over £100 I’ll likely not bother as I worry about missing out on something with the ‘standard’ version.
  • Although I will spend more on a Live Service. Particularly those that are around for years, such as World of Warcraft or The Elder Scrolls Online.
  • Easier access to more games. With Game Pass, Games with Gold or PlayStation Plus I’ve got loads of games to play.
  • I’m not trading in games and therefore buying less. Something I would do a lot during the last generation. I think this is a major reason for declining retail UK sales figures tracked through GfK Chart Track.
  • I don’t ever pay full price for PC games outside of MMO expansions.
  • Live Services videogames are making me think twice before buying.
  • I have spent money on Free-2-play games. F2p and other business models are clearly disrupting the market.

So there we go. The short of it, is that I can be reasonably certain I am buying less games at release or at full price. However with Games as a Service and Live Services probably spending more but on fewer games.

Although I am certainly still buying more games though. But these are mostly digitally, often with big discounts after they have been out a while. And I don’t think that is a bad purchasing habit. Picking up the games cheaper, after bugs have been ironed out and business models become clearer (i.e. microtransactions introduce a month after release). It also feels a bit less bad if it takes longer to start playing a game. But it means that I may lose interest and desire to buy a game in the long-run. Something I have experienced recently with The Division 2.

Perhaps what is more interesting is whether this is the same for many other people and whether there are significant numbers who are all buying less games, but spending more on those we do play. Unfortunately that is not a question I can answer beyond my own spending habits.

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