The epic death of Steam

Rubbish attempt at a pun, I know. A very eventful day after The Games Awards where a number of announcements were made. Specifically the news that Epic Games have launched their new PC Storefront with a number of new exclusive games. Many which still had store pages on Steam right up until launch.

On top of this, the news also broke that Rage 2 on PC will be exclusively on the Bethesda.net Store. Not in itself surprising given Bethesda Game Studio’s previous game Fallout 76 did the same. But nevertheless compounding a bad news day for Valve.

Anyway lots of factually incorrect statements and opinions that made me want to note the following:

People aren’t entitled for complaining

Steam is the oldest, and most feature rich of any PC storefront or launchers out there. It offers features such as home streaming, controller support and refunds which a lot of other services don’t offer. People are invested in the service and love having their games library in one place. I’ve long ago realised any dream of having my games in one place is misplaced as publishers launch their own storefronts, but completely understand the complaints from the community that don’t want to sign-up to another storefront or service. People seem to be using ‘entitled gamer’ as a shield or blocker to valid criticism. But here there are arguably legitimate questions being raised, i.e. what is the refund policy? or how will the technical support work? Hopefully not like this…

This IS competition

Whether we like it or not unfortunately competition is not just releasing games across all storefronts. Buying exclusivity is one of the oldest and easiest tactics Epic have to help their new service become a success. It’s akin to BT acquiring rights to UEFA Champion League Football all those years ago. It might not have really offered any benefit to those invested in Sky TV but it offered a basis for BT to take aim at their competitors. Obviously the benefits aren’t really for consumers, particularly those invested in Steam, but it’s probably the only viable tactic Epic has to prise consumers from Valve’s long entrenched platform.

30% probably is disproportionate to what digital storefronts offer

Something Tim Sweeney has talked about before and I can’t help but agree. Realistically the costs and such are probably only a few percent of any transaction. The ‘but it’s industry standard’ feels like a muted response. As annoying as this news was for some, as Epic have gone from struggling developer to financial powerhouse due to Fortnite’s success they can choose what they do next. And offering a PC storefront that maximises the revenue spilt to 88/12% (12% to Epic) is definitely fighting a battle that they believe in.

Some inexcusable practices on the announcement

Ashen was meant to be on Xbox Game Pass for PC (via Xbox Play Anywhere) and has a ‘TBD’ on its Steam page. On top of this another game; Outer Wilds had a previous fig (crowdfunding) campaign stating they were giving out Steam versions for backers. I think the right thing to do would be to offer refunds to any backers for changing a previously advertised reward. The lateness of the announcement and the lack of honesty is wrong. I think the developers and publishers involved should have at least communicated something far earlier and be clear if this is timed exclusivity or not. The obfuscation here doesn’t help.

Games can do well away from Steam

Often stated as fact that games won’t do as well when not on Steam, but I wonder how true this is anymore. Given how much of their revenue certain games earn at release I sense that these games might do fine, particularly if they have already received payment for exclusivity from Epic. Indie games having success away from Steam isn’t new.

Communication is something developers still really struggle with

Specifically this response from Coffee Stain games (Satisfactory) on YouTube. Whilst the intention was probably there, the lack of stating why  they weren’t on Steam just makes me think it would have probably better to have not released this video. A tweet letting people know a Q&A was coming would have probably been better. Perhaps the couldn’t say it because of a legal agreement. But either way if you have nothing of worth to say, then don’t say it.

PC gaming gets even more messy

Yep, even more win32.exe files sitting in my systray taking up resources or launcher launching through other launchers (UPlay on top of Steam – yay!). Although a wonderful open-source project like Playnite can help try and organise the disparate services, PC gaming just got messier than it already is.

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